Friday, 5 February 2016

Gabby's Work Experience - Cleeve School Case Study

After an exciting and informative week of work experience, working within the marketing team, Friday has arrived and I am able to share the Food Cube case study I’ve produced with some help!!

Having a Food Cube at Cleeve School's sixth form where I attend, it seemed a perfect opportunity to see Graphic Designer Andy in action with the camera and to see how Marketing Executive Caz works her magic with the masses of information collected and crafts it into small condensed paragraphs for the case study.

Experiencing the Food Cube myself for a hot drink on a regular basis, I was aware of the benefits it has to offer our sixth form, although this wasn’t enough information to produce a case study with. So Andy and I went on a visit to Cleeve School, where I was classed as a visitor, to interview both my peers, a member of the catering team and my teacher.

PKL Group | Cleeve School Food Cube interview

Once we arrived and Andy had snapped away, the interview with the Acting Assistant Head of Sixth Form began, during which the Food Cube was seen in action with two students purchasing a hot drink. After I had carried out all three interviews, and made over a page of notes on the benefits and uses of the Cube, it was back to the office to use this information. 

Constructing the text for the case study was a task I had underestimated - trying to include all the points made by those I had interviewed whilst keeping it short and punchy wasn’t as easy as it appeared. However with assistance from the expert herself, Cleeve School’s Food Cube Case Study was successfully completed!

PKL Group| Food Cube at Cleeve School

Here's the finished article...

Cleeve School's Food Cube Case Study

Cleeve School, a large secondary school with busy sixth form, wanted a solution to encourage sixth form students to remain on site during their free periods. They decided to install a PKL Food Cube directly outside the sixth form centre, and created an outdoor dining area with the addition of a canopy and tables.

The Cube has proven to be hugely popular within the sixth form, especially as it is an exclusive outlet not available to the rest of the school community. It offers menu items not available in the main canteen, such as hot drinks, and is open throughout the day rather than just at lunch and break times.

PKL Group | Cleeve School Food Cube exterior

An added bonus of the Cube, manned by Julie from the catering team, is that the sixth formers have been able to build a great relationship with her. This has not only increased the Cube’s popularity, but has also made students more confident in putting forward their own menu suggestions and ideas.

 “The students really enjoy having the Food Cube and being able to come and use it on a regular basis throughout the day. The sixth form students really like the privilege of having it to use for themselves, and we have seen an improvement in students staying on site. I would definitely recommend it.” – Emma Smith, Acting Assistant Head of Sixth Form

For more information on PKL Food Cubes, click here.

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