Friday, 4 April 2014

Beatrice's Work Experience Diary

PKL Marketing Team
The Marketing Team: Sam, Andy and Caz
Work experience student Beatrice joined PKL's Marketing Team this week - here is her diary of what she got up to!

At first, entering the world of work seemed quite scary, I was worried I would be given big complicated tasks and would sit wondering what had gone wrong. However, I feel like I would rather stay at work then go back to school!! Marketing is what I want to do when I am older; I knew that before I came to PKL, now, I am sure there is a place in that area of work for me.


I met my ‘boss’ Sam who introduced me to a spread sheet with a forecast of everything the Marketing team need to achieve at PKL. It was then I realised that there is a lot more to marketing than I initially thought. It is all soo organised here at PKL and this spread sheet proved it. There are many parts of marketing I learnt about that I never new existed. Later on, after a guided tour of PKL, I helped Sam organise brochure requests on Goldmine, which was interesting because I had never seen a system like that before. After my lunch break, I then helped Andy set up an email newsletter, that I was very proud of; it was sent to 6,272 people!!!

Photos of the newsletter and The One Show poster
Left - Designing the email newsletter, Right   - The poster about The One Show


I worked with Andy on a poster to put in the canteen of one of PKL’s proudest achievements which is going on The One Show! After lunch, Andy took me to the printers where we took the next brochure designs and made sure they were printing properly. It was so interesting to see the process of design to manufacturer, we were even allowed inside the printing factory! After lunch, I helped Andy set up a picture of PKL on The One Show to go into reception. Finally, I helped Sam and sent some emails to people who wanted a brochure.

Our visit to the printing company
Our visit to the printing company and a proof of the new brochure


This particular day helped me see the variety of work at PKL, as I helped Andy sort out a very messy Marketing cupboard. It was a lot of work, however the end result was really good and it helped make room for the next brochures which will be delivered on Friday. Andy, the Graphic Designer, has the job I would have if I worked here as I love design and working on websites. I really envy him!!

The clean new cupboard
The clean new cupboard


I had a meeting with the MD Chris who set me a task of helping him research which potential countries PKL Transworld could work with. This took me most of the day, however I was happy to be helpful to PKL as they had already done A LOT for me. Finally, I worked with Caz, who was great fun and showed me how to control the back end of the Mid West Catering Equipment website and sort out the stock on sale at the moment.

A new picture for Reception
Left - Designing a new picture for Reception, Right - The final result on the wall


I am now about to set up my blog that I am REALLY excited about doing! This week has been AMAZING and I now feel much happier in myself knowing for definite what I want to do when I am older - MARKETING!!

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